Communication strategy

If you put the cart before the horse, you lose time and risk a kick. It is worth starting from the beginning. That means developing a communications concept and deriving measures from it. Where do I stand? What is the goal? What strategy can I use to achieve it? What are the target groups? What are the messages? Which measures are appropriate? I would be happy to accompany and support you in your strategy process. This can be an instant analysis in the event of a crisis, or a consultation over a longer time horizon. In any case, the solution will be tailor-made and professional.

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Litigation PR

Legal communication is still an underdeveloped discipline in the German-speaking world. Yet the need for PR support in legal disputes is constantly increasing. With communicative measures, I support the strategy of legal representation or protect your reputation during and after the dispute. 

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Medienarbeit

High time pressure, less expertise, scrambling for a few slots in one's own medium, exaggeration beyond recognition: Media professionals are under pressure, and the probability that your message will be received is significantly lower than it was ten years ago. Professional media work creates a bridge and increases the chances that you will be heard and understood - thanks to many years of experience and a good network.

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 Public Affairs

Anyone who wants to achieve something on the political stage must have a plan. This applies to campaigners as well as to organizations that want to influence the political process. 

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Crisis communication

The crisis is coming anyway. An analysis of the communicative risks helps you to create a disposition, to define responsibilities and to establish language rules. Thanks to training, you will not lose your bearings when a crisis occurs. Professional support in a crisis can, under certain circumstances, avert great damage or prevent an unpleasant shitstorm. You need to make strategic and tactical decisions in the shortest possible time, know the media system and journalists, set up monitoring, interact with stakeholders and - last but not least - keep internal communications under control. Simon Gemperli is am member of the Swiss Association of Crisis Communication (VKK).

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Text and Storytelling

Communicating means translating. Whether text or speech: Speak the language of your audience. For example, like this.

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Media training

Media training is also, but not only, camera training. Who is the end user of my message? What do I want to say to them? How do I formulate my message? How do I interact with the messenger of the message, the journalist? My media trainings are individually tailored to the needs of the participants. They show how the media and journalists work. They are not practiced abstractly, but with a view to your concrete challenges. The aim is to formulate messages that are appropriate for the target group and to answer critical questions confidently. Then comes the training in front of the camera and the practice discussion.

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